HipChat has long been the beloved messaging application for Atlassian users, developing integrations with Confluence and Jira to increase the seamless nature of the SDLC process with notifications and team and project-specific rooms. With the success of these integrations, Atlassian is raising the bar for HipChat functionality, offering up their API for other software producers to code their own connections to allow even more tools to team with HipChat. Recently, Atlassian held a HipChat Dev event in San Francisco for a handful of popular and innovative tech companies to dev and demo their HipChat plugins, opening the door for an all new level of HipChat functionality. New Relic, Salesforce, Tempo and other Atlassian-inclined software makers came together to tweak the HipChat API to get their products talking for an even more robust integration offering in the messaging system. With many new options becoming available, excited HipChat users can expect to see these plugins available soon, making HipChat a real-time communication hub for all aspects of the software development life cycle.