Great ideas sell, even without the fortification of brand or tangibility. If an idea’s well-built, well-defined, and in-demand, sales are almost guaranteed with a little marketing.

Day two’s off to a great start. Our Jira toaster‘s been hot all morning. We’ve enjoyed talking to the innovative companies attending SXSWi. There are a lot of great ideas here, all of which need to be fortified by good business processes and solid technology.

We’ve seen hundreds of folks on our first day at SXSW Trade Show. Thanks for swinging by! If you’re at the festival, be sure to come by tomorrow for more swag giveaways, process/ITSM talk, and Atlassian Jira-powered kitchen appliances.

The Agile Framework, and in particular scrum allows any team or organization the ability to deliver product to the customer at the pace of new technology. But it's not just for software development.

We’re excited to announce that our primary Atlassian guru, developer, ace, bad-a… Chris Pepe, has slain a dragon. A huge, fire-breathing, metaphorical dragon.

Chris completed Atlassian’s Here Be Dragons quest, in which developers from villages worldwide are challenged with the task of fully integrating a suite of Atlassian applications. And he did it without a sword.

Atlassian’s Confluence is a key supplement to its Jira product. Confluence acts as a powerful project management component, breaking down information barriers within the development environment and keeping everyone on the same page. With an extensive list of plugins and Microsoft Office integration, Confluence can improve information sharing extensively – especially when working in tandem with Jira.

Altassian’s Jira is perhaps the best issue tracking and software development management platform around. While Jira can be used in many, many ways, it’s found a sweet spot in the gaming industry.

We’re excited to announce that Praecipio Consulting’s Christian Lane and Brian Nunnery are helping out with SXSW 2011as Interactive Liaisons. From now until the March festival, Christian and Brian will be using their strong communication and management skills to ensure that SXSW speakers and presenters have the support they need for their panels and presentations. It’s important for us to promote creativity and drive innovation, so we’re jazzed about having a hand in this year’s event.