Join Praecipio Field CTO Sneha Crews and IBM Director of Product Rodan Zadeh to learn how organizations can shift from reactive cost management to proactive, value-based portfolio decisions. They’ll explore how to quantify the cost of delay in innovation initiatives—and why it matters.
By combining Targetprocess's agile portfolio capabilities with Apptio's financial management strengths, organizations can reshape their strategy around maximizing innovation ROI.
Key Learning Objectives:
- Understand how to identify and quantify the true cost of delayed innovation in your organization
- Learn practical frameworks for measuring the financial impact of portfolio decisions using Targetprocess and Apptio
- Discover techniques for communicating innovation value to executives using financial metrics that resonate
- Explore implementation strategies that balance short-term cost optimization with long-term innovation value

Sneha Crews | Field CTO
Praecipio Field CTO Sneha Crews has spent over a decade helping enterprises connect technology with business strategy to drive real impact. Her focus is on optimizing operations, improving efficiency, and ensuring IT investments deliver measurable results. She works with platforms like Apptio, Atlassian, and ServiceNow to streamline execution and bridge the gap between strategy and reality.

Rodan Zadeh | Director of Product | IBM
Rodan Zadeh is Director of Products at IBM, leading strategy initiatives that help enterprises connect planning to execution. An MIT graduate and expert in strategic portfolio management, he specializes in aligning resources with business goals to drive measurable results.