Blogpost-Display image-Best Practices for Software Licensing ManagementLet's make something clear: my.atlassian.com (MAC) is your best friend. Never heard of it? It's Atlassian's central license management platform. On the MAC website, you'll be able to see your license information and history, update technical & billing contacts, access license keys, and generate development keys. 

Over the last 6 years, I have helped hundreds of customers (from small businesses to Enterprise companies) with their license management. There are a few questions and frustrations that I see time and again, and based on that feedback, here are some of my top suggestions that will save you from future headaches.

Track your SEN’s

Your Support Entitlement Number (SEN) is a unique identifier that follows the life of the license. Even if the user tier or product name changes over time, your SEN never will. Consider it your “source of truth”. SEN’s can be found in your my.atlassian.com account, and are visible to all technical and billing contacts. I recommend sharing your SEN list with colleagues and procurement to make renewals more transparent. You can either export your license list from MAC, or include additional technical and billing contacts to open up visibility across teams and departments. 

Centralize your visibility

Once the Atlassian products gain popularity in an organization, I receive requests from different business units asking for their own instance or app for specific functionality. Logically, it makes sense to assign the technical contact as the person in charge of that instance or app. However, if you do that for each license you can splinter the visibility across the organization, making renewals complicated and time consuming.

I work closely with a global video game company who renews over 300 Atlassian licenses annually. Their organizing method has helped procurement streamline renewals, decreasing the amount of time it takes to identify who owns the license and what needs to be renewed. Each time a new license is requested I use the same technical contact email associated to the procurement department. After purchase is complete, procurement adds secondary technical contacts to the licenses in my.atlassian.com, giving the end user access to license keys. This allows procurement to see ALL licenses in MAC, understanding the entire license footprint and centralizing visibility when it comes time to renew.

Proactively transition your licenses

Life happens and people switch jobs all the time. I get a lot of requests from end users who inherit licenses but can’t see any of the licensing information or access license keys. How do you make sure the handoff is seamless before leaving? If you oversee the Atlassian licenses in my.atlassian.com, change the technical contact to the new employee information, or transition to another colleague who can retain access in the meantime. This will ensure continuity and give your organization a change management process for your licenses.

Co-term your end dates

Co-terming your license end dates can save you time during procurement cycles and allow you to plan for and estimate your annual licensing budget. If you have a variety of end dates it is best to co-term everything at once, allowing some licenses to be renewed for less than 12 months. Any new license purchased throughout the year can be co-termed (as long as the term is for 12 months or more). If this requirement makes the order too expensive, you can purchase your license for 12 months and realign to the co-term date on your annual renewal.

Co-terming is only possible for on-premise licenses (server and data center). Atlassian’s cloud licensing automatically “co-terms” the licenses on each cloud site to the same end date. However, at this time, if you have multiple cloud sites or Atlassian Access, they will have different end dates.

License Management doesn't have to be stressful: Praecipio Consulting's extensive experience can help you better navigate and manage your licensing landscape. Contact us, we'd love to discuss your options.

Jessica Ellis

Written by Jessica Ellis

Praecipio Consulting is an Atlassian Platinum Partner

This means that we have the most experience working with Atlassian tools and have insight into new products, features, and beta testing. Through our profound knowledge of Atlassian environments and their intricacies, we can guide your organization as you navigate these important changes.

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