Going Green at Atlassian Summit 2020
Being a Green Business
In many of my previous posts, I've noted that Praecipio Consulting has always taken corporate responsibility seriously and has always been a green company focused on preserving the human experience for generations to come. For years, we've had a similar reputation to Atlassian in that we are a t-shirt company that provides process solutions. Our t-shirts were not only clever in design, but also soft as a cloud – and because of that, they have been highly sought out. However, it comes with a downside -- Worldwide, the textile industry comes at a pretty heavy cost, our human's desire to consume new clothing means that it heavily impacts the environment.
An estimated 20 new garments are created per person per year worldwide1, and that volume is growing. Overall, the textile industry comes in at a whooping 1.2 billion tonnes of CO2e per year. Additionally, as we wear clothes, filaments abrade and litter our environment which contributes to micro-plastics being found literally everywhere (even in that water you're drinking right now).
In 2019, Praecipio Consulting changed our approach to conferences to benefit everyone. We did this through our Pledge 1% efforts. Instead of handing out conference t-shirts to be mindlessly collected, we decided to let booth visitors donate our money to non-profit organizations. Conference attendees channeled some $5000 to TreeFolks, Colorado River Alliance, Flatwater Foundation, and SAFE Austin. It was a great "warm and fuzzy" for us as well as the partnered organizations.
Reducing Carbon Emissions
By not purchasing and handing out underutilized t-shirts (do you really use conference swag to its fullest?), Praecipio Consulting also kept 1 metric tonne of fossil fuel based CO2 out of the atmosphere. While we could purchase a modest number of trees to accomplish the same balance on paper, in practice, we do not believe that does the most good. Humans have already added too much carbon into the carbon cycle to keep the world's climate in a similar state that we are used to. Offsetting fossil fuels with trees does not seem like a net zero proposition to us.
This doesn't mean we don't support offsetting fossil fuels with trees. Just a couple of months ago, we funded and planted trees with TreeFolks. Our goal is to minimize our fossil fuel usage, however, it is impossible today to be modern humans with no fossil fuel usage. Where we cannot cut out usage, we intend to offset that impact in the way we feel does the most good - more on that later.
We were surprised that such a small act, donating to nonprofits that aligned with our goals, made such a big impact.
Green at Atlassian Summit 2020
Because of the successful impact, Praecipio Consulting is doing it again – As proud Gold Sponsors of Atlassian Summit 2020, we're giving conference attendees (that stop by our booth) the chance to choose which nonprofit organization will receive our $10 donation (the cost of a t-shirt). Here are the amazing nonprofit organizations we're contributing to:
Tree Folks is a local organization out of our hometown in Austin, TX that is committed to creating a healthier environment through community building, reforestation, education and growing the urban forest. Their mission is to empower Central Texans to build stronger communities through planting and caring for trees.
Colorado River Alliance is an independent nonprofit that champions a healthy, flowing Colorado River, which is a vital resource to the community and the state of Texas. With programs that reach 14,000 community members annually, the Colorado River Alliance promotes conservation of the river and advocates for the people, ecosystems, communities, and businesses that depend on this natural resource.
Bamberger Ranch Preserve Located in Blanco County, Texas, is a 5,500 acre ranch that has been restored to its original habitat. For more than three decades the ranch has served as a meeting space for environmental groups, hosted school field trips and workshops for thousands of community members. The mission at Bamberger Ranch is to raise awareness about ethical land stewardship through education and outreach.
We look forward to our future efforts and encourage you to make a small change today as well. If you would like to swap notes please reach out to us.