The conceptually adventurous software Google Wave has been a hot topic lately. Talk of its arrival is almost as popular as talk of health care reform. Seems that Google Wave– which has only granted 100,000 invitations to its beta version– is being touted as a solution not only for enterprise collaboration, but also for project management. Unofficial Wave rumors also claim the software could cure the common cold.
There are still many folks asking “what is Wave?”
Google claims to have “re-thought” the concept of email when creating Wave. This is significant to our understanding of what Wave actually is. To unpack that a bit, imagine you send an email to your boss about a new project you’re working on—say, a marketing campaign for the new vehicle you’re manufacturing. You propose ideas for the campaign, and your boss replies with his ideas. You then reply with an attached PDF, but later realize a co-worker should be in on the conversation too. You forward her the thread and CC your boss, but your boss replies to your original reply, and you have to forward this message to your co-worker and CC your video-maker too.
This is exactly why Google wanted to re-think the concept of email—this hypothetical email conversation mutated into an unorganized, haphazard muck of messages. Wave centralizes each conversation into one “wave,” allowing you to rope in whoever needs to be involved in the wave by a drag-and-drop of the mouse. If a new person is invited to the wave later on, they can use Google’s “playback” tool to walk them through the conversation that’s already taken place and get up to speed. Documents may also be attached at any time by dragging and dropping.
Clearly, Google Wave is an evolution of standard email. It’s a more advanced model for collaboration.
Wave is also open-sourced. Google was pleased to announce this at their Wave demo a few months back. A number of Wave widgets are already in the works, including a widget allowing you to click on a Wave and immediately initiate a conference call with everyone in the Wave.
Now, all of this leads us to ask: “what can Wave do for my business?”
First, we don’t know yet. Nobody does. Like many other innovations (Twitter, for example), we won’t truly know how Wave may best be used until we actually try using it. With this said, we do have some great applications in mind to extend the functionality of the products and processes we work with.
Second, we’ve preliminarily concluded that Wave could have a profound impact on time efficiency within an organization—specifically in regard to internal collaboration and project management. Wave is presenting a solution to the seconds we waste getting lost in email messes like the one we mentioned earlier. You can probably think of a few similar examples yourself. Wave’s consolidation of shared information is worthy of praise, but is Wave’s solution advantageous enough for a company to implement it? That’s debatable.
Thankfully, Wave offers additional time-saving solutions, and has potential to change the face of business process management (BPM). Most current BPM tools have been known to lack easy-to-use features, centralized collaboration (intimately rooted in email clients), and real-time collaboration. Wave will make internal (employee to employee) and external (business to customer/client) collaboration a breeze, consolidating shared information inside an easy-to-use, easy-to-understand UI.
Will Wave benefit your business? Praecipio Consulting’s stance: we’re going to invest in Google Wave. We think it will revolutionize collaboration and communications. With Google’s embracing of federation and open source we can use it to extend the capabilities of current BPM and collaborative systems/software like SharePoint, JIRA, etc.
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