As a marketing professional, I had a limited exposure to Jira before I joined Praecipio Consulting. Praecipio Consulting is an Atlassian solutions partner, and now, I eat, sleep, and breathe the Atlassian toolset. But before I really knew what it was, I used Jira Software to collaborate with a distributed team on a project. It was an interesting experience using Jira, because this was a ticketing system for 'IT guys and coders,' not for precious marketing professionals - right? I had been happy - or at least at peace - with using Microsoft Project, Sharepoint, One Note and Excel spreadsheets, along with Customer Relationship Management (CRM) and marketing automation software. But when I saw my first kanban board, and how easy it was to create, organize and visualize work in process, I thought this was a great way to begin an agile marketing shift.
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The Agile school of software development’s currently one of the most accepted methodologies for improving productivity. Targeted mainly towards IT managers and CIOs, Agile methods promote an interactive approach which have the ability to help flatten your organization’s cost of change curve.